Zepto Social & Ads

A year of Zepto's calendar run through the feed and the ad auction - mango season, the fifteenth of August, chocolate day and rakhi, each one a fresh reason to open the app in the next ten minutes.

Client: Zepto
Year: 2026
Services: Brand identity, Event identity

Quick commerce lives on reasons to open the app today, and a calendar is a free supply of them. This is a year of Zepto's, split down the middle by what it is asking for. The social half is the brand enjoying itself: the Mango Paglu carousel that invited a whole office to a mango party, a limited reprint of The Hindu's 15th August 1947 front page that you found by typing 1947 into a grocery app, Mac and Cheese Day for Cafe by Zepto, and a chocolate menu shot on purple velvet. The performance half is the same brand asking for the click - Friendship Day, Raksha Bandhan and Shravan, each built once and then cut to the five placements the auction wants, square, landscape, banner, portrait and story, with the struck-through price and the zero delivery fee bar landing in the same place every size so the offer reads before the picture does. One purple holds both halves, which is the point: the post that made someone laugh and the ad that made them buy are visibly the same shop.

Section title: Social media, in cream on royal purple over a hand-drawn wobbling grid, with mango paglu event, independence day and chocolate day listed underneath

The Mango Paglu Party carousel open on a phone, posted by zeptonow and cafebyzepto, the six slides unfolded as a fan behind it - what's the aam karyakram, no nasty stuff allowed, meet the royal line up, the mango drop, be the AM-peror and the sweet trap - with whole mangoes, leaves, a kraft gift box and coloured plinths staged around the phone

The six Mango Paglu slides laid flat: the lockup under what's the aam karyakram, a mango squeezed in a ringed hand under no nasty stuff allowed, sliced and cubed mango under meet the royal line up, a printed tote handed over under the mango drop, a gold crown held up under be the AM-peror, and a cupcake and a slice of cheesecake under the sweet trap

Two panels. Left, a man behind the open reprint under the line search for 1947 on the Zepto app to own a piece of India's history. Right, the same front page flat on a wooden table under Independent India's first newspaper, The Hindu as published on 15th August 1947, the Dominion of India masthead over a map of the subcontinent, stamped limited edition 1947 units

The campaign in feed: a creator's post holding the newspaper on one phone, the zeptonow Instagram carousel on another captioned history is back, but only in limited copies, a limited edition rubber stamp and a luggage tag reading history you can own, and the reprint's pages spread across the purple background behind both phones

The five Independence Day slides laid flat: the Dominion of India front page held on a table, a vintage envelope franked zepto and THE HINDU under get it in a specially designed vintage envelope, then how brands celebrated Independent India, striking portraits of our freedom fighters, and the headline India waited 200 years for

Mac and Cheese Day for Cafe by Zepto: the post open on a phone lying on a restaurant table, captioned mac and cheese paglus assemble, beside the shot itself - two hands with a spoon and a fork over a white pan of macaroni and sweetcorn on a purple slatted table, a napkin behind it reading Happy Mac & Cheese Day

Chocolate Day for Cafe by Zepto: the carousel open on a phone under the line it's giving chocolate, slide to taste the twist, and the three slides that follow standing on purple velvet beside it - tiramisu, choco lava, and vietnamese brew & croissants

The four Chocolate Day slides laid flat on purple velvet: the full spread under it's giving chocolate, then a tiramisu jar, a choco lava cake cut open and running, and an iced vietnamese brew beside a bowl of mini croissants

Section title: Performance ads, in cream on royal purple over a hand-drawn wobbling grid, with friendship day, Raksha Bhandhan and Shravan listed underneath

Friendship Day, the same ad built once and cut to five placements - square, landscape, banner, portrait and story. Hershey's Exotic Dark, Cadbury Dairy Milk Mini Treats and Snickers Minis under treat them to chocolate & hampers delivered in mins, struck-through prices in pink and navy roundels, ribbon and polaroids on woven purple, and a bar reading zero rupees delivery fees above ₹99 along the bottom of every size

Raksha Bandhan in the same five placements: rakhis on a printed card laid across a terracotta thali with a lit diya and rice, a wrapped gift and a bowl of sweets behind it, under get beautiful rakhis for bhaiya & bhabhi in mins, and zero rupees delivery fees above ₹149 along the bottom

Shravan in the same five placements: incense, a brass diya stand, a Mangaldeep 3-in-1 pack, sindoor and bottled water under everything you need for Shravan pooja, get all pooja essentials delivered in mins, set in a purple carved arch with zero rupees delivery fees above ₹99 along the bottom

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