Airova

An identity and a pack for a hygiene spray, built so that carrying one reads as a choice rather than a precaution.

Client: Airova Hygiene Co.
Year: 2025
Services: Brand identity, Packaging

Airova sells a small bottle that solves an unglamorous problem in public restrooms, and the category it was born into talks about germs. We took the opposite line. The identity is built from sea and open sky: one saturated cyan, one warm neutral, and a wave that starts inside the wordmark and keeps running across every panel of the pack, the label, the card and the billboard.

Introduction: Airova, rebranding the vision towards hygiene, smart, simple, sanitary

Two Airova business cards floating over a photograph of storm cloud and open sea

The key visual: a hand spraying the wave-patterned bottle, beside the line Clean shouldn't be a question, carry your own

The carton dieline, drawn flat and unfolded over cloud, with the wave illustration, the directions for use and the ingredient list in position

Packaging note: cloud and wave linework on a saturated base, built for shelf visibility

Two Airova cartons on cyan, one standing and one laid down, showing the blue and the cream colourways

Five Airova cartons stacked on cyan, seen from above at an angle

The palette: cyan blue 008AFF, yellowish orange ECE6DA and royal blue 1847BB, with the reasoning for each

Three phone screens of the Airova social feed, with the campaign posts and the tote bag photograph

Two hands lifting the cap off the wave-patterned Airova bottle against cyan

The bottle label artwork in both colourways, cyan with cream linework and cream with blue linework, drawn flat

Two Airova business cards on a pale surface under raking light, front and back

The campaign on a roadside billboard against open sky, the bottle held out at full scale

Next project

Zepto Turns Five

3D & motion, Event identity

Start a project

Tell us what you’re building