Mango Paglu Party

Zepto threw a mango party and the entire audience worked in the building, so the identity had to hold at every size the building offered: the lobby video wall, a column banner three storeys up, a roll-up by the lift, a paper wristband, and an Instagram carousel for everyone who had not walked past any of it yet. One royal purple carries the whole thing, pink and mango orange arrive on top of it, and the mark is a mango sitting inside a flower - drawn rather than photographed, so it works as a sticker, a cutout, a bunting flag and a six-metre screen without being redrawn. The language does the rest of the work: aam karyakram, aam-basador, be the AM-peror, GRFM. A cafe truck was repainted pink and purple and parked in the cafeteria to serve from, and the room around it went up in bunting and carbide-free roundels.